Freedom Healthnet

Web Accessibility, Quote Engine Design and Email Marketing

Freedom Healthnet are one of the leading independent private health insurance companies in the United Kingdom.

Citrus Digital were asked to convert the existing website into a W3C compliant, accessible template to help improve usability and speed. At the same time, we helped re-design the quote engine using php and ajax technoogies in order to maximise performance and help increase online quotes. After modifying the quote engine, we were then tasked with altering the administration area, allowing easier understanding of data and quotes.

After re-developing certain areas of the website, our experience in email marketing came to hand. We provided an email marketing system allowing targeted advertising to their prospective clients as well as web analytics to help understand Freedom's visitors.